Lora is a conceptual plant-based skincare brand inspired by the natural world where a melange of time-tested, pure ingredients combined with current research from around the globe delivers a range of luxurious skincare products. I designed the visual identity, the packaging, creative direction and the website with its “natural luxury” at the forefront of the brand. The Lora brand aesthetics are luxury, but minimalistic, feminine and emotive. I was inspired by nature and the human form while incorporating captivating imagery and a sensual use of typography and organic layout.