[ Services ]

Creative Direction, Brand Identity, Photography & Video, Campaign Art Direction, Web Design (Webflow), Shopify Integration, Packaging & Print Collateral

[ Challenge ]

• Unified two sides of the business—services and e-commerce—into a seamless, headless Webflow experience
• Preserved and elevated the original brand identity through new visuals, content, and campaign art direction
• Directed a holistic product launch across digital, print, and paid media touchpoints
• Balanced editorial storytelling with user-friendly navigation and backend functionality via Shopify integration

[ About ]

Anej Skin Studio came to me with a vision: merge their cutting-edge treatments and curated product line into one elevated digital experience. I led creative direction across brand identity, photography, video, and web—crafting a visual language that honored their existing logo while elevating the brand as a whole. The result is a streamlined, headless Webflow site with Shopify integration, designed to reflect the same care and curation they bring to their space. It’s a seamless blend of storytelling, design, and functionality—where luxury skincare meets a modern online experience. Explore the site here.